The Brand
EVOO

What set Gourmet Lovers on this steady path to success?

“It was a case of building a brand around the product,”   

The oils are marketed under the name EVOO – standing for Extra Virgin Olive Oil. The brand communicates the quality of a product. Extra virgin olive oil is known as a high-quality product, which means consumers automatically recognise EVOO to be of superior quality through its use of this particular oil.

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“We’ve made a promise of product quality through the brand.” And Gourmet Lovers live up to that promise.

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Packaging was also an integral part of brand creation. The packaging is 100% reusable, reflecting the way consumers feel about the environment. In this respect, the product acts as a lifestyle choice, enabling consumers to actively support the environment through their choice of purchase.